Product schema is missing price

Why this happens

Google requires an offers block inside a Product schema to display product rich results. Without pricing data there is nothing to show in the price field of a rich snippet, so the page is ineligible for that feature. The most common causes are a Product schema that only sets name and description without an offers object, or a CMS that does not map the price field to the structured-data output.

The offers fields you need

Add an offers object (type Offer) with at least these three properties:

• price — the numeric price (e.g. "29.99")
• priceCurrency — ISO 4217 currency code (e.g. "USD")
• availability — a schema.org value (e.g. "https://schema.org/InStock")

How to check

Paste your URL into the JSON-LD Validator. It shows whether your Product schema contains an offers block and flags which required fields are absent.

How to fix

Add a complete offers block to your Product JSON-LD:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Example Product",
  "offers": {
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}

Re-validate after adding it. See JSON-LD for product pages for a full guide to Product structured data.